Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and brand online. The ideal candidate will have hands-on experience in digital marketing, analytics, and e-commerce, with a strong understanding of the consumer electronics market.

Key Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across channels including social media, email, search engines, and display advertising.
• Manage and grow the company’s online presence, including website content, SEO/SEM strategies, and social media platforms.
• Analyze campaign performance using analytics tools and provide actionable insights to improve ROI.
• Collaborate with internal teams and external agencies to create engaging content, product launches, and promotional campaigns.
• Stay updated with the latest trends in digital marketing, consumer behavior, and technology in the electronics sector.
• Support e-commerce initiatives and online sales strategies, including paid campaigns and conversion rate optimization.
• Monitor competitor activities and provide recommendations to maintain a competitive edge in digital presence.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 5 years of proven experience in digital marketing, preferably in consumer electronics or retail.
• Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and PPC campaigns.
• Proficiency with digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Creative mindset with strong analytical and problem-solving skills.
• Excellent communication, project management, and collaboration skills.
• Ability to work in a fast-paced, dynamic environment.

Preferred:

• Experience in e-commerce marketing and online retail.
• Knowledge of the Saudi market and consumer electronics industry trends.