Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company’s products and brand online. The ideal candidate will have hands-on experience in digital marketing, analytics, and e-commerce, with a strong understanding of the consumer electronics market.

Key Responsibilities:

• Develop, execute, and optimize digital marketing campaigns across channels including social media, email, search engines, and display advertising. 
• Manage and grow the company’s online presence, including website content, SEO/SEM strategies, and social media platforms. 
• Analyze campaign performance using analytics tools and provide actionable insights to improve ROI. 
• Collaborate with internal teams and external agencies to create engaging content, product launches, and promotional campaigns. 
• Stay updated with the latest trends in digital marketing, consumer behavior, and technology in the electronics sector. 
• Support e-commerce initiatives and online sales strategies, including paid campaigns and conversion rate optimization. 
• Monitor competitor activities and provide recommendations to maintain a competitive edge in digital presence. 

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field. 
• Minimum 5 years of proven experience in digital marketing, preferably in consumer electronics or retail. 
• Strong knowledge of SEO, SEM, social media marketing, email marketing, content marketing, and PPC campaigns. 
• Proficiency with digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.). 
• Creative mindset with strong analytical and problem-solving skills. 
• Excellent communication, project management, and collaboration skills. 
• Ability to work in a fast-paced, dynamic environment. 

Preferred:

• Experience in e-commerce marketing and online retail. 
• Knowledge of the Saudi market and consumer electronics industry trends.